100 year Timeline
Mission – To be widely known, highly regarded and valued at all levels throughout the industries served, so that the Association is the first port of call of those in need, and is regarded as the obvious choice by those capable of giving time or financial support to further our charitable aims.
The advent of TV, the widespread use and availability of electrical appliances and ease of hire purchase restrictions created a pattern of life which caused financial problems when man fell ill or lost his job. The effects of the consumer society were talking hold. The Rent Act of 1957 created legal problems about which the Association provided advice. The pace of modern life was beginning to show, creating greater stress and, combined with the growing network of subscribers, the calls for assistance rose. The more beneficiaries we helped, the they told other people, resulting in a type of ‘compound interest’ increase.
A campaign to increase income was launched and major supporters rallied round. Well-wishers provided nearly £10,000, BEAMA increased its annual donation and the supply authorities gave extra funds. A plea was made for companies to operate staff deduction schemes in order to establish a regular income base. In addition, the facilities and support provided by the electricity boards, generating authorities and certain large companies formed the backbone of the growing Branch network.
The men who made up the committee were Robert Kayne Gray, Hugo Hirst (GEC), Justus Eck, Chairman (Union Electric Co), H Berry (NEMA), FH Nalder (Nalder Bros & Thompson), E Gustav Byng (GEC), R A Lundberg (A P Lundberg & Sons, G Sutton (Henley Telegraph Works) and 2 other outstanding individuals whose names are not recorded.